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DT 2009

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Written by DT

March 31, 2009 at 4:31 am

Posted in Uncategorized

DT Clothes MYO Undies

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DT MAKE YOUR OWN Undies at www.dtclothes.com

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DT MAKE YOUR OWN Undies at www.dtclothes.com

Aussie cult label DT Clothes have come up with the most innovative idea in underwear yet…….Make Your Own Undies!  MYO undies are available via www.dtclothes.com where you can choose your preferred style, fabric colour, waist elastic colour, trim colour, and have something special printed on the rear! How cool! Your very own designer undies, entirely designed by YOU! 

Aussie designers David Tomkinson and Mark Bradbury the design guru’s behind DT Clothes Australia, came up with the concept a year ago and the idea is proving to be a huge success. DT Clothes are known worldwide for their innovative VAC-PAC underwear and the brand is fast becoming a major player in the world of designer underwear. DT’s (as they are known in Australia) are popular favorites among celebrities such as Motley Crue’s Tommy Lee, UK band Keane, and Australian Idol host, Andrew G.

Australian designers David Tomkinson (www.david-tomkinson.com) and Mark Bradbury created revolutionary cult Australian fashion label DT Clothes, in June 2003. The brand created a fashion frenzy with the release of the ground-breaking men’s underwear range. A mix of low-rise briefs, jock straps, boxer briefs, t-shirts and tank tops, DT Clothes brings fun, fashion and comfort to the realm of men’s underwear. Retaining an element of groovy 70s simplicity, DT Clothes prints and designs are a blend of futuristic Brit Pop, comic Aussie cool and sexy Brazilian flare, DT Clothes and DT Underwear are made from premium quality cotton fabrics, they’re as comfortable as they are cool. 

To purchase or find your local stockist visit: www.dtultra.com or view the entire DT Clothes range on www.dtclothes.com or contact info@dtclothes.com

For more information, images, product or interviews please contact:

Gina Fink (nee Pearce) at Savage Public Relations,

Tel: 07 5452 6231, Email gina@savagepr.com.au

 

Behind the scenes with DT Black – FEBRUARY 2009

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Behind the scenes with the DT Team on the shooting of the DT Black Collection

Screening FEBRUARY 2009

DT Women

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FLASH YOUR PANTS WITH DT CLOTHES WOMEN’S COLLECTION

At last! DT Clothes will release their much anticipated women’s collection in Australia this coming autumn / winter.  The new women’s range continues the funky underwear revolution with its blend of sassy, sexy and confidence filled styles, perfect for the wild and rebellious girl inside all of us.

DT Clothes shot to fame in 2003 when they unleashed their ground breaking men’s underwear range, and with the upcoming release of the women’s collection, their iconic status will yet again be confirmed. Styles bursting with cheeky designs in briefs, boy-shorts, G-strings, sexy low cut singlets and crop tops and soon to be added leggings. All DT Clothes are made from made from ultra comfy, luxuriously soft, 100% premium cotton in exclusive designs and cuts. The new launch guarantees that every girl will want their own pair of DT’s rather than stealing their boyfriends!

The assortment of sassy designs and neutral basics leaves you spoilt for choice, with pieces that give personality and spunk to your underwear. The super cool glow in the dark DT Fluro sets feature the brands signature geometric repeat DT logo. The graphic design is made up with girly colours of baby pink, lime green and lemon yellow in sexy low cut singlet tops and high cut briefs. The ‘space babe’ print will mystify the eye in black or white with silver arrows, but do they point up or down, in this witty pattern?  The sexy Dragon Lady collection features cool bottoms with matching low cut crop tops with exotic golden Chinese characters on black or red for a steamy oriental look.   

All the pieces in the collection can be mixed and matched, so you can mix up the patterns to express your own brand of DT flair. Unlike other underwear brands, DT Clothes gives you the unique opportunity to customise your knickers, plus not to be forgotten the option to have your own message printed on the back of your fav DT’s. You can put your name, your boyfriends name or a cheeky slogan the possibilities are endless!

‘I am so excited about the release of our women’s range, in Australia’ said Managing Director and Designer for DT Clothes, David Tomkinson. ‘As the DT Clothes men’s range grew, so many women were asking about pieces for them, I couldn’t resist the temptation and thought it only fair to create a range just for the girls. It’s been awhile coming as the designs were trialled overseas first because I wanted to get the range just right. I wanted the designs to be sexy and fun, but still have that distinct DT feel. There are some awesome pieces that the girls are going to love,’ he said.

DT Clothes is the brainchild of Australian style guru’s, David Tomkinson and Mark Bradbury. They started the business in 2003, when they saw a gap in the underwear market. These innovators sought to bring fun and fashion to a clothing item traditionally devoid of style, with quirky twists and surprising interpretations. The DT Clothes label is always expanding, with jeans, shoes and swimwear all soon to be introduced.  

DT Clothes has proved so popular that they’ve even been spotted on celebrities such as larger than life rocker Tommy Lee, UK rock band Keane and Australia’s TV hunk Andrew G among others. The label is going from underground cult label to a major player in the underwear industry, selling across the US, Canada, Europe, Asia and the Middle East, which is not bad for a local Brisbane boy! 

All DT Clothes and DT Underwear are manufactured and distributed from the company’s own factory in Bangkok, Thailand. David Tomkinson keeps all stages of production within the business to maintain full control over the entire process from the design table, to store. This ensures the brand maintains strict quality controls and doesn’t become a mass produced product at a huge, impersonal factory. The staff and design team at DT are like family and they take care to make sure that their brand ethos is reflected in the quality of the finished product. Every aspect of DT Clothes and DT Underwear products, incorporate unique design elements and stringent quality controls to produce premium quality, luxurious garments.

DT Clothes are available at Shaboosh, Always Habit, City Beach, Bang Clothing, Deetmah and independent stores across Australia, or can be purchased from the website. 

To purchase or find your local stockist visit: www.dtclothes.com for the women’s collection go to www.rinzen.dtclothes.com/women or contact info@dtclothes.com

For more information, images, product or interviews please contact:

Gina Fink (nee Pearce) at Savage Public Relations, Tel: 07 5452 6231, Email gina@savagepr.com.au

DT Clothes Appoints SAVAGE PR

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DT CLOTHES APPOINTS SAVAGE PUBLIC RELATIONS

DT Clothes has appointed Savage Public Relations, to manage all its UK, US and Australian PR. DT Clothes is the revolutionary cult underwear label created by Australian designers David Tomkinson and Mark Bradbury. These innovators bring fun and fashion to their underwear range with designs featuring quirky twists and surprising interpretations. Since the brand launched in June 2003, it has achieved a global following in the UK and Europe as well as the US, Canada, Australia, South Korea, Japan and China.

DT Clothes, underwear range retains an element of groovy 70’s simplicity, but remains fashion focussed with a mix of NY Style, Brit Pop, Ozzie cool and Brazilian flare in its styling and pattern designs. All DT Clothes are luxuriously soft, ultra comfy, cool and made from premium quality 100% cotton fabrics. These designs look so good you will want to show them off!

Savage Public Relations is an Australian based Public Relations agency, working with Australian and UK clients. The company was set up in February 2006 and has a diverse range of fashion, beauty and lifestyle clients.

For more information on DT Clothes visit: www.dtclothes.com

For more information, images, product or interviews please contact: Gina Fink (nee Pearce) at Savage Public Relations, Tel: +61 (0) 7 5452 6231, Email gina@savagepr.com.au

DT Clothes 2009

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DT CLOTHES

DT Underwear – The Original VAC-PAC Undies by Aussie designers David Tomkinson and Mark Bradbury for DT Clothes AUSTRALIA.

Australian designers David Tomkinson (www.david-tomkinson.com) and Mark Bradbury created revolutionary cult Australian fashion label DT Clothes, in June 2003. The boys created a fashion frenzy when they released their ground-breaking men’s underwear range. A mix of low-rise briefs, jock straps, boxer briefs, t-shirts and tank tops, DT Clothes brings fun, fashion and comfort to the realm of men’s underwear. Retaining an element of groovy 70s simplicity, DT Clothes prints and designs are a blend of futuristic Brit Pop, comic Aussie cool and sexy Brazilian flare, DT Clothes and DT Underwear are made from premium quality cotton fabrics, they’re as comfortable as they are cool.

“We were bored with the selection of men’s underwear that was available so we decided to create a style of underwear for men and women that was more fashion oriented, DT Underwear (originally DT Jocks) was created. We’ve always been inspired by anything retro from the 60s, 70s, and 80s when the world still found a thrill in anticipating the future. We love using geometric patterns and bold prints for DT Clothes and DT Underwear. We create designs that capture the mood of the past combined with elements of today and beyond, the packaging also has a futuristic retro design, think ’space food’. DT Underwear – The Original VAC-PAC Undies by DT Clothes AUSTRALIA. We vacuum pack DT Underwear in this really cool bacon rasher type packaging. Not only does the VAC-PAC look fantastic, it also keeps your new DT’s fresh!”

DT Clothes women’s underwear range is just as cheeky. Featuring fresh designs that are sexy and exciting with the unique funky fashion feel that DT Clothes AUSTRALIA has become famous for. Styles bursting with cheeky designs in briefs, boy-shorts, G-strings, sexy low cut singlets, crop tops and leggings. All DT Clothes garments are made from made from ultra comfy, luxuriously soft, premium cottons in exclusive designs and cuts. DT Clothes has proved so popular that they’ve even been spotted on celebrities such as larger than life rocker Tommy Lee, UK rock band Keane and Australia’s TV hunk Andrew G among others. The label is going from underground cult label to a major player in the underwear industry, selling across the US, Canada, Europe, Asia and the Middle East.

DT Ultra Collection

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DT ULTRA

ULTRA COOL, ULTRA SEXY, ULTRA COMFORTABLE! 

Ultra cool, Ultra sexy, Ultra comfortable! The DT Ultra collection is the latest break through in men’s underwear by DT Clothes. Sleek and sexy, DT Ultra re-defines the cutting edge pop art style that DT Clothes have become famous for. The DT Ultra Collection combines revolutionary men’s underwear design with the use of the latest fabric blends and graphic prints putting a new spin on men’s underwear.

The DT Ultra Underwear collection has a vast selection of pop prints, stripes or vibrant block colours with contrasting trims and waistbands. Each piece is made using premium cotton, bamboo and spandex blends for the ultimate comfort and luxury. There are three styles in the range, a low-rise brief, a boxer brief and the DT classic brief for stylish comfort.  New styles are constantly being added to the range, so there is always something new and fresh.

The DT Ultra ranges is the latest break through in men’s underwear by Australian designer David Tomkinson. The collection is already a huge hit in the USA after launching at the famous Project Show in Las Vegas in September and will be sold across the US, Canada, Europe, Asia and the Middle East for winter.  The brand is worn by celebrities and opinion formers across the globe including rock legend Tommy Lee and UK rock band Keane among others.

Also this month, sees the launch in Australia the DT women’s range, reflecting the cool style of the DT Ultra collection. All DT Ultra Collection, DT Clothes for men, DT Underwear and DT Clothes for women are manufactured and distributed from the companies own factory in Bangkok, Thailand. DT Clothes have full control over the entire process from the design table to store, to make sure the brand maintains its strict quality controls. Every aspect of DT Clothes and DT Underwear products, incorporate unique design elements and stringent quality control to produce premium quality, luxurious garments.

Australian designers David Tomkinson (www.david-tomkinson.com) and Mark Bradbury created revolutionary cult Australian fashion label DT Clothes, in June 2003. The brand created a fashion frenzy with the release of the ground-breaking men’s underwear range. A mix of low-rise briefs, jock straps, boxer briefs, t-shirts and tank tops, DT Clothes brings fun, fashion and comfort to the realm of men’s underwear. Retaining an element of groovy 70s simplicity, DT Clothes prints and designs are a blend of futuristic Brit Pop, comic Aussie cool and sexy Brazilian flare, DT Clothes and DT Underwear are made from premium quality cotton fabrics, they’re as comfortable as they are cool. 

DT Clothes Ultra Collection prices start from just $25.00 and are available at Shaboosh, Always Habit, City Beach, Bang Clothing, Deetmah and independent stores across Australia or can be purchased from the website. 

To purchase or find your local stockist visit: www.dtultra.com or view the entire DT Clothes range on www.dtclothes.com or contact info@dtclothes.com

For more information, images, product or interviews please contact:

Gina Fink (nee Pearce) at Savage Public Relations,

Tel: 07 5452 6231, Email gina@savagepr.com.au

DT Black Collection

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DT BLACK

Modern, Sleek, Sexy, this is DT Black. The DT Underwear Black collection is the latest addition to the DT Clothes men’s underwear range. Designed by Aussies David Tomkinson (www.david-tomkinson.com) and Mark Bradbury for DT Clothes AUSTRALIA, DT Black re-defines high-end designer underwear for men. The DT Underwear Black label is specifically designed for men who know what it means to live on the edge, revealing strong, bold, geometric lines, DT Black takes men’s underwear into a new era while still retaining DT Clothes trademark elements of groovy 70’s simplicity. The DT Underwear Black collection combines superior design technology with the latest cotton, spandex micro-fiber blends. View the DT Underwear Black collection at www.dtblack.com; they’re as comfortable as they are cool.